June 2025
Ready to Buy or Sell a Home? Here Are 5 Key Factors in Choosing the Right Realtor
Navigating the real estate market without guidance is like starting an expedition without a map. Whether you're selling your cherished family home or searching for your dream property, having the right real estate agent by your side can make all the difference.
Agent-represented homes typically sell for significantly more than those sold without professional help. Likewise, buyers working with dedicated agents often save money and avoid costly pitfalls throughout the process.
While it’s easy to see the advantages of working with a real estate professional, finding the right representative—someone whose expertise, service, and values align with your needs—can be more challenging. This guide outlines five essential factors to consider when choosing an agent who can deliver results and streamline your journey.
Buyer’s Agent vs. Listing Agent: What’s the Difference?
A buyer’s agent represents the interests of the homebuyer. Their responsibilities include helping you find suitable properties, arranging viewings, negotiating offers, and guiding you through inspections and closing. Essentially, they advocate for you throughout the home-buying process.
A listing agent, on the other hand, works on behalf of the seller. They help price the home competitively, market the property, manage showings, and negotiate with prospective buyers to secure the best terms.
In many cases, sellers who are also buying a new home can work with the same agent for both transactions. This provides consistency and convenience. However, if you're relocating to a different city or province, it may be more practical to work with separate agents—one to manage the sale of your current property and another with local expertise in your new area.
1. Credentials & Reputation
Look for proven experience, licensing, and trusted client feedback.
A well-qualified agent offers more than just enthusiasm—they bring training, experience, and a proven record of success.
Start by ensuring your agent holds a valid license through your provincial real estate board or council. Licensed agents must meet education requirements, pass exams, and follow a strict code of ethics, especially if they're members of a real estate association.
You can also inquire about their ongoing education. Designations and certifications reflect specialized training and a commitment to professional development.
Don't hesitate to ask for references and read online reviews. Former clients can offer valuable insight into the agent’s communication style, negotiation ability, and performance in complex transactions. Prioritize recommendations from trusted friends and family.
Lastly, explore the agent’s website and social media. A consistent online presence that shares tips, updates, and insights signals an engaged professional who adds value before, during, and after a sale.
2. Local Market Knowledge
An insider’s understanding of your neighborhood can make all the difference.
One of the most valuable assets a real estate agent offers is deep knowledge of the local market. Whether you’re buying or selling, this insight into neighborhoods, pricing trends, schools, amenities, and zoning regulations can give you a serious advantage.
For sellers, a local expert can help price your home accurately, attract qualified buyers, and showcase community features that add appeal. For buyers, they can point out hidden gems, upcoming developments, or areas with strong long-term value.
These agents also tend to have established connections with local lenders, inspectors, and contractors—helping the process move faster and more smoothly. Ask how long they've worked in the area and what specific insights they bring to your neighborhood or region.
3. Service & Value Proposition
Not all agents offer the same services—know what you're getting.
It’s important to understand what sets one agent apart from another. A strong value proposition means they can clearly explain the unique services and benefits they provide.
If you're selling, request a written marketing plan. What steps will they take to promote your property? How do they set pricing, and how frequently will they update you?
If you're buying, learn how they source listings, how quickly they can arrange showings, and how they’ll help you stand out in a competitive market. Do they offer off-market opportunities? Advice on financing? Local expertise?
The right agent should be able to articulate their value clearly—supported by experience, data, and a strong service philosophy. Ask for a detailed overview of what you can expect.
4. Terms of Representation
Clarify roles, expectations, and contractual obligations.
Before committing to an agent, take time to understand the terms of your working relationship. Know who your main point of contact is, how they’ll communicate, and what level of involvement you can expect.
Most agents will ask you to sign a representation agreement. For sellers, this typically outlines the listing price, commission, and length of the contract. For buyers, it confirms that the agent will represent your interests exclusively throughout the search and purchase process.
Carefully review any agreement before signing, especially termination clauses and compensation details. A trustworthy agent will be transparent about fees and how their compensation structure supports your goals.
5. Ongoing Support
Great agents stay connected long after closing.
Exceptional agents provide value even after the transaction is complete. A top-tier real estate professional continues to support clients through every stage of homeownership.
This might include post-purchase assistance like recommending contractors, clarifying property tax assessments, or providing regular home value updates. For sellers, they may offer reinvestment guidance or connect you with a trusted agent in another location.
Ask how an agent stays in touch with former clients. Do they send newsletters? Offer annual market reviews? Provide homeowner resources? An agent who sees the relationship as ongoing is one who truly values your trust and satisfaction.
Ready to Make Your Move? Let’s Talk.
Choosing a real estate agent is one of the most important decisions you'll make when buying or selling a home. The right partner can make the process more efficient, more profitable, and far less stressful.
If you're looking for an experienced, knowledgeable agent who prioritizes clear communication, personalized service, and real results, we’d love to earn your trust.
Schedule your free, no-obligation consultation today to discuss your goals, ask questions, and explore your next move with confidence.
Together, let’s turn your real estate goals into a successful reality!
The above is for informational purposes only and does not constitute financial, legal, or tax advice. Please consult the appropriate professionals for guidance specific to your situation.
Sources:
1. National Association of Realtors -
https://www.nar.realtor/magazine/real-estate-news/fsbos-reach-all-time-low-more-sellers-rely-on-agents
3. Canadian Real Estate Association -
https://www.crea.ca/who-we-are/the-realtor-difference/become-a-realtor/
4. Canadian Real Estate Magazine -
https://www.canadianrealestatemagazine.ca/expert-advice/listing-agreement-tips/
5. Canadian Real Estate Magazine -
https://www.canadianrealestatemagazine.ca/expert-advice/what-is-the-buyer-representation-agreement-bra/